Just researching QR codes and how we can do something a little different then just simply sourcing it to a digital flyer. This link shows a QR code found on organic food which sources where the food is from. I think this could be developed well into something for Ella's Kitchen as we are all about organic and using the best produce, so it would be nice to reassure mothers that the food is sensibly sourced; QR code: Bloggers findings. In our Brand Sector Analysis we did a lot of research with mothers and we depicted the different types. I think this QR idea would be best suited to the Home-Cooking Mother who sees baby food in a bad light and would rather make her own baby's food as she will then know exactly what is in it. As she is going to be the tough one to crack, we need to prove that unlike other baby food brands, Ella's Kitchen uses only the finest of organic ingredients and the cookery school can reinforce that homemade feel.
Another interesting article from Mashable on creative uses of QR codes.
No comments:
Post a Comment